Brand recognition
Make the right presence visible across agreed event surfaces, the show guide, a programme element or a sector zone.
Partners & Sponsorship · BFLD Expo 2027
Become a BFLD Partner — corporate sponsorship with planned community impact.
BFLD Expo 2027 is a planned design marketplace in Gaborone — four days, 350 curated brands expected and 6,500+ expected visitors at Ditshupo Hall, dates to be announced. The working partnership proposal offers six levels built around visibility, cultural relevance and planned community impact; final inventory and delivery are confirmed in writing with each partner.
Why partner with BFLD
Visibility, cultural relevance and real community impact.
The planned BFLD platform is designed to connect makers, buyers, specifiers, media and the design-loving public around furniture, lighting and design. Depending on the agreed level, a partner proposal may include naming rights, speaking opportunities, placement, category exclusivity and channel presence. Final rights, delivery owners and reporting are confirmed in writing before any commitment.
- Six partnership tiers from Title Partner to Community Impact
- Priority placement and category exclusivity, subject to written confirmation
- P250,000 Community Giving target
- Partner announcements, subject to approval and agreement
Partnership information status
A working proposal, not an availability guarantee.
Published now: six indicative levels, investment guidance, proposed benefit areas and direct routes to the partnerships team.
Confirmed before agreement: available inventory, exclusivity, schedule, delivery owner, measurement, payment terms and any public announcement. Community beneficiary names remain private until the required MOUs are confirmed.
Read the working sponsorship deck →
Start with the outcome
A partnership should do more than place a logo.
Tell us what the partnership needs to achieve. We will map the objective to proposed rights, a delivery owner and a way to evidence the result before anything is confirmed.
Industry access
Support conversations with makers, buyers and specifiers through an agreed sector, meeting or programme role.
Thought leadership
Explore a speaking, knowledge or Awards association only where the format, speaker and placement are confirmed.
Impact with governance
Support the P250,000 target or an in-kind pathway with allocation, evidence and partner approvals still to be confirmed.
Useful first enquiry: share your organisation, objective, preferred tier or budget, target audience, decision timeline and any category conflict. That gives the partnerships team enough context to prepare a useful proposal.
Partnership tiers
Choose your level of partnership.
This is a working proposal for discussion. Package rights may include brand presence, CSR co-naming, speaking placement, booth location and category exclusivity; availability, quantities, timing and measurement are subject to written confirmation.
Title Partner
P500,000+
- Naming rights to the Expo
- Keynote speaking slot
- CSR programme co-naming
- Prime 6m × 6m feature booth
- Full media & branding across all channels
Platinum
P200,000
- Award category naming
- Keynote slot
- Prime booth placement
- Major brand presence
Community Impact
In Kind / Pledge
- School furniture pledge
- Children’s charity partner
- Volunteer / materials support
Next step
Not sure which level fits? We’ll build the partnership around you.
Tell us your goals and budget and the BFLD partnerships team will recommend a tier and tailor a proposal. Read the full sponsorship deck online — instantly, no request needed — or ask for a tailored proposal.
How it works
From first hello to onboarded partner — three steps.
No forms, no portals. A direct line to the partnerships team on WhatsApp and email.
01
Choose a partnership level
Review the six tiers — from Bronze (P25,000) to Title Partner (P500,000+). Unsure which fits? We’ll recommend a level for your budget and goals.
02
Request a tailored proposal
Message us on WhatsApp at +267 72 283 409 or email sponsors@bfldexpo.com. We’ll send the sponsorship deck and a proposal tailored to your objectives.
03
Agree the final terms
Written terms confirm availability, payment schedule, invoicing, delivery owners and benefits. Public partner announcements happen only after approval and agreement.
Community giving · CSR partnerships
A P250,000 target for the communities that raised the next generation of makers.
The proposal carries a P250,000 community giving target. Final allocation, governance and beneficiary details will be confirmed separately; community partners will only be announced after the required MOUs are confirmed. Read the full sponsorship deck online — instantly, no request needed — or ask for a tailored proposal.
Partnership Builder
Find your partnership in 30 seconds.
Tell us your goal and budget and we’ll recommend the right tier — then send it to the partnerships team for a tailored proposal.
Prototype only: your selections stay in this browser. Nothing is transmitted until you choose WhatsApp or email. Prefer email? Write to sponsors@bfldexpo.com — or read the full sponsorship deck online.
Sponsor FAQ
Questions prospective sponsors ask us.
Everything else is a message away — the partnerships team replies on WhatsApp and email.
Who can become a BFLD sponsor or partner?
Partnerships are open to companies and brands that want to reach Botswana’s furniture, lighting and design industries — from corporates and financial institutions to suppliers, media and community-minded organisations. There are six partnership levels, from Bronze (P25,000) to Title Partner (P500,000+), plus Community Impact pledges and in-kind support.
How do I choose the right sponsorship package?
Start with your budget and objectives. Title Partner (P500,000+) carries naming rights to the Expo; Platinum is P200,000; Gold is P100,000; Partner is P50,000; Bronze is P25,000; and the Community Impact tier accepts pledges and in-kind support. The partnerships team will recommend the right level and tailor a proposal to your goals — just message us on WhatsApp.
What do BFLD sponsorship packages include?
Benefits depend on the level and can include naming rights to the Expo, CSR programme co-naming, keynote placement, prime booth locations, category exclusivity, VIP lounge branding, a logo in the show guide and social media thanks. The exact benefits for each package are confirmed in your tailored proposal.
How do I request a sponsorship deck or tailored proposal?
Message the partnerships team on WhatsApp at +267 72 283 409 or call +267 72 283 409 or email sponsors@bfldexpo.com. Read the full sponsorship deck online — instantly, no request needed — or ask for a tailored proposal.
How do payment and onboarding work?
Once you have chosen a level, the partnerships team issues a tailored proposal with the payment schedule, invoicing and onboarding details. You then confirm the partnership and onboarding details, and partner announcements are made only after approval and agreement.
What is the Community Impact programme?
The Community Impact proposal carries a P250,000 community giving target. Governance, allocation and beneficiary details will be confirmed separately, and community partners will only be announced after the required MOUs. Companies and individuals can also join through pledges, volunteer and materials support.
Become a BFLD Partner
The sponsors who fund the Expo become part of its story.
Join the companies behind Botswana’s new international forum for the design industries — and the P250,000 community giving target it carries. The partnerships team is on WhatsApp and email now.